We had an inspirational talk from Shahzad Mohayudin this week. He runs his own fashion label called the MATH collective.
He had an unusual route into fashion design, coming from a graphic design background, selling t-shirts on a market stall, then getting picked up by Topman. After that he designed a luxury sports label with the footballer Djbril Cisse called Mr. Lenoir/MAVRO. It was interesting to see how he took the usual sports wear of a sweatshirt or shorts and added his own twist onto it, adding zips and detachable scarves.
It certainly made me think about how we as designers have to take the ordinary and make it extraordinary.
Other gems of info I picked up include:
He had an unusual route into fashion design, coming from a graphic design background, selling t-shirts on a market stall, then getting picked up by Topman. After that he designed a luxury sports label with the footballer Djbril Cisse called Mr. Lenoir/MAVRO. It was interesting to see how he took the usual sports wear of a sweatshirt or shorts and added his own twist onto it, adding zips and detachable scarves.
It certainly made me think about how we as designers have to take the ordinary and make it extraordinary.
Other gems of info I picked up include:
- Be original
- Make sure what you are designing is funtional, make a toile and wear it
- Portfolios need to change - be up for change
- Look for themes in your work - is there a coherence
- There need to be 6 points of difference between your work and someone else's to protect their and your intellectual property rights
- Develop your creativity NOW - don't wait until you finish the MA course
- Know your market
- Know your profit and loss - know your £
- Focus on your own vision - don't worry about what everyone else is doing
- Employers need to understand your design process
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